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After a brief stint as a public company, in November 2001 David, Brad, Gary and a small group of investors re-privatised the business as Wet Dreams International Pty Ltd ("WDI") so that they could return to the core values upon which the business was built.
Over the last five years David Turriff-Smith and the WDI team has worked tirelessly to re-position itself as a key surf brand.
Before passing away David Turriff-Smith had one of his dreams and goals become realised with his idea of a Wet Dreams retail concept store
Situated at 149 Bussell Highway, Margaret River (next to the ANZ Bank) Daves dream became reality with the store now open for trading.
Brad Turriff-Smith will manage the WDI regional office and his continuing role will be to oversee the research and development aspects of the evolving WD range and to ensure the exacting standards that David emphasised by which their products are judged.
David Turriff-Smith did not get to see the Wet Dreams concept retail store that will showcase the quality and durable hardware range upon which he and his brother Brad prided the brand on. The store will deliver what Dave believed were core values, quality service for people that actually surf.
Dave's Funeral is happening at 10.30am at Saint Patrick's Basilica in Fremantle on Friday the 8th of June. He's then being buried at Fremantle cemetery after that. All that knew David or the family are welcome.
The Turriff-Smith families would like to thank everyone that extended their warm wishes during Daves illness.
Rest in Peace Dave.